Enterprise week...

This week at Bucks New University was a little bit different than other weeks of lectures. We had a great chance to find out more about enterprise. That’s why this week was called “Enterprise week”. I think that it was a great opportunity for us to meet with people working in industry. I took part in an event called “What next?” taken place in Monday morning. I had been sure that it will be a boring lecture before, but I changed my mind. It wasn’t a lecture it was a conversation between guests and audience (students). I remember only a few surnames of specialist who spent that morning with us: Alan Rich (who has a great surname, what a coincidence), Andrew Canter and Steve Cox. Many people asked questions about modern business and possibilities in industry for the future. It was surprised about an answer given at a question “How recession can affect on PR industry?” Alan Rich said that recession was a good test and what was also important, it could help because only well-run businesses would be able to survive. This selection reduce the number of the brands and ensure clients that they choose the best agencies. He seemed to be a very nice men and he remind us one very important expression “Be enthusiastic!”. Whats more, Andrew Carter claimed that there were three ways to achieve success in business, PR and advertising: measurement, count ability and innovation. During this session we talked little bit about politics and political marketing. I remember one sentence which may be a conclusion of that conversation: if Obama hadn’t won elections, it wouldn’t have been good promotion for marketing, because it was first, completely international and interactive elections.

Second lecture begin shortly after 2 o’clock. It was called “Putting theory into practice”. It was kind of meeting with graduated students of PR and Marketing courses. There were a people who got diploma few years ago and now they work for various agencies. They explained that PR and advertising industry is a very small industry, where everyone know each other and it is very important to have a recognizable surname, to be good not only in theory but also in practice. What is more creativity and self confidence might be a key to success. I think that meeting was very helpful for us (PR students). We got a chance to see people who made their dreams come true and I hope that one day, I will be one of them.